Built
in 1921, at the cost of $100,000, The Avalon Theatre immediately
became, as one newspaper reporter proclaimed, the "Showplace
of the Eastern Shore." Visually
spectacular, another newspaper reporter made the bold statement
that "no house in the South will compare with all ITS detail." That
detail included leaded glass doors at every theater entrance, an
18 foot dome with 148 lights, a 300 pipe electric-pneumatic organ,
an electric player piano, and a ballroom on the second floor. However,
when the Schine Theatre Chain purchased the Theatre in 1934,
they completely refitted the building. Schine closed the ballroom,
and redesigned the theater with an Art Deco theme that still
stands today. In the process of the makeover, the theater lost
many of ITS accouterments in favor of the Art Deco theme, but
its reputation as a movie house grew quickly. Generations of
Eastern Shore movie-goers saw Clark Gable’s first screen
kiss, Bette Davis’
first psychotic role, and Roy Rogers’ first gunfight at the
Avalon. Three world premieres took
place at the Avalon including "The
First Kiss" starring Gary Cooper and Fay Rae, which was
filmed in Easton and St. Michaels.
The
Avalon’s run as Easton’s
premier movie house ended in 1985 after a 64-year run. Suffering
from mildew, cracks in the walls, stained carpeting and rickety
seats, the Avalon closed in 1985 and remained dark until November
1987. Under the leadership of Easton Mayor George Murphy, renovations
began in late 1987 to restore the Theatre to its former glory.
Finished in 1989, the Avalon was magnificently restored and upgraded
to a performing arts center, retaining its proscenium stage, domed
ceiling, and incredible acoustics.The
Theatre did not immediately thrive following the renovations,
however. Following the 1.36 million dollar makeover, the Theatre
was sold to the Mid-Shore Center for the Performing Arts, which
was unsuccessful in managing it profitably. In order to save
the Theatre, it was repurchased at auction in 1992 by its’ sole
bidder - the Town of Easton.
After intensive discussion and analysis
by a planning group, the town decided to turn the operation
over to a non-profit corporation, its Board of Trustees
and professional management. In 1994, the town entered
a lease agreement with the Avalon Foundation, Inc., founded
by John and Ellen General. Soon there after, the historic
Avalon Theatre began its rapid growth under their leadership
as a center for the performing arts and community events.
Since the Avalon Foundation took over, the Theatre has
been provided with state of the art sound and lighting,
video projectors, television production facilities, and
a friendly but elegant atmosphere. The Historic Avalon
Theatre has become a cornerstone of Mid Shore community
life, balancing its role as a presenter and provider
for local community talent. Capable of numerous transformations,
the Avalon presents musical and dramatic theater, symphony
orchestras, a wide variety of national musical acts,
and classic film screenings. In addition, the Avalon
allows for a showplace for local talent.
Indeed, the Avalon has become an important contributor
to the social, educational and artistic fibers of its community.